We teamed up with Seattle pro goalkeeper and four-time champion Stefan Frei, now a Novo Fogo partner, to create a program that promotes rainforest conservation through cocktails, soccer, and art.

Shots saved as of September 8, 2022

To the Un-Endangered Forest project in 2022

Shots saved in the 2021 season

To The Un-Endangered Forest project in 2021

The TREE-KEEPER™ program supports Novo Fogo’s reforestation project named The Un-Endangered Forest, which seeks to remove 36 species of native Brazilian trees from the threatened list. For each save recorded by Frei or his replacements during the 2022 professional soccer season, Novo Fogo will contribute $100 to The Un-Endangered Forest project.

Off the soccer field, Frei is an artist and an appreciator of Brazil’s national cocktail, so we set to raise awareness for the TREE-KEEPER™ project by developing a custom packaging series for two Novo Fogo caipirinha products. Frei developed original artwork based on the inspiring landscapes and community of Morretes, Novo Fogo’s home base in the Atlantic Forest of coastal Brazil; his colorful artwork acts as a mural of natural scenery, wrapped around the packaging boxes for two products:


The Brazilian Caipirinha Kit (SRP $29.99) – includes a Novo Fogo Silver 750ml bottle, certified 100% organic by the USDA, two custom 10-oz jars, and a custom muddler, plus recipes and stories.

The Sparkling Caipirinha Tropical Variety 6-pack (SRP $14.99) – includes “toucans” (two cans) of each of the Lime, Mango, and Passion Fruit flavored cocktails (8.2% – 8.5% ABV, 128 – 135 calories, 10 – 11 g of carbs).