What’s Shakin’ in the Bar & Nightlife Business: Week of April 17

By Nightclub & Bar | Apr 21, 2017

Bar, nightclub and restaurant operators, managers, bartenders and other staff members have a lot to keep tabs on. From every day operations tasks to new product releases to spirit, beer, wine, cocktail and food trends, keeping on top of bar and nightlife news each week can be a project in and of itself.

That’s where we come in. To make things that much easier for you we’ve put together a detailed rundown of what happened this week that you should know. You need to know what international products are finally being distributed throughout America, what innovations are being made in glassware and bar and kitchen products, what and when music streaming services are featuring a new album, and so much more. In life, knowledge is power. In this business, knowledge is dollars.

Cachaça and Caipirinha fans rejoice! Novo Fogo is launching the world’s first sparkling Caipirinha in a can.

In a move that Novo Fogo refers to as “instant tropicalization in a can,” the USDA-certified organic cachaça producer is making Brazil’s national spirit and national cocktail truly accessible. The Novo Fogo Sparkling Caipirinha combines freshness, deliciousness, and shelf stability in a natural, flavorful, carbonated ready-to-drink package perfect for patios, pools, barbecues, sporting events, concerts, tailgating, and beaches. Bartenders can serve the Sparkling Caipirinha straight from the can, over ice, and choose whether or not to garnish the drink with a lime.

“This product has been years in the making. We wanted to highlight cachaça in an accessible way, without compromising our pursuit of exceptional quality and Brazilian tradition,” says Novo Fogo’s CEO, Dragos Axinte. “Cachaça is still growing its awareness in the USA, so we want easy ways to get people into the category. This product is for those cocktail lovers who live in the moment.”

The Novo Fogo Sparkling Caipirinha is available nationwide and online with an SRP of $3.99 per can.

What’s Shakin’ in the Bar & Nightlife Business: Week of April 17
Nightclub & Bar, April 21, 2017