The Story Behind the Novo Fogo Tree

The Story Behind the Novo Fogo Tree

Although it may look like it was drawn from a Dr. Seuss story, the unusually-shaped tree at the center of our logo is actually an important symbol in southern Brazil. It is called an araucaria (ah-row-CAH-ree-ah), a.k.a. the pinheiro-do-Paraná, the Paraná pine. So how...